Search Marketing, the act of placing advertisements against search results on sites like Google, is lauded as the number one online lead generation marketing tactic.
We deploy PPC (Pay Per Click) marketing and SEO (Search Engine Optimisation) to capitalise on ever-evolving market opportunities and we refine this to target very specific audiences by geography, time and categorisation of relevant search terms.
digiVOX’s PPC advertising and SEO services deliver results. Search Marketing provides marketers with the opportunity to reach those users who have already shown an interest. We call this, declared intent.
Regardless of a site’s natural organic ranking in search engines, PPC marketing allows marketer’s to change copy on the fly, thus allowing promotional advertising as well as aligning the brand with keywords that may not be associated to the site on natural search results pages.
T
hrough effective identification of relevant searches entered by each target market and relevant grouping of keywords, phrases and ad copy, we can target to varying mind-sets.
Conversions are closely monitored and the ranking determined by the cost per conversion, ensuring the best possible return.
SEO focuses on increasing a website’s visibility on search engines via organic search results for targeted keywords. Natural search engine optimisation is a process applied to a website to increase the number of visitors by gaining high rankings on the leading search engines. SEO however is not an overnight strategy, and should be viewed as a long term, ongoing process. Our role is to manage this process for you from start to finish.
We constantly monitor both PPC and SEO initiatives to ensure the best possible return.
