digiVOX’s rants, mentions, articles and interviews …
digiVOX’s Terence Da Silva gives his thoughts on Search
As part of the BizRadio education initiative to elucidate various topics to its audience, they turned their focus last week to Search Marketing, and of course, got digiVOX’s Search Guru, Terence, to give his insights on the matter!
Jan 2012
CEOs take to sending out sweet tweets
Our very own Head of Social Media and Online Reputation Management, Landi Groenewald, spoke to Business Day about the pro’s and con’s of CEO’s using Twitter. “Ms Groenewald says it is imperative that executives’ personal accounts and official social media policy are in sync. “
Jan 2012
digiVOX and the WA Party vow to heal SA’s internet problem
Specialist digital agency, digiVOX, has teamed up with Internet Service Provider Web Africa, to launch Web Africa Uncapped, and the WA (Web Africa) Party. “Our mandate is to solve the country’s rubbish internet!” digiVOX MD Andrea Mitchell explains, “With the help of Tata and Tutu.”
Nov 2011
digiVOX caps great achievement with a Bookmarks Gold
Specialist Digital Agency DigiVOX won a GOLD award for the Paid Search category at the Digital Industry 2011 Bookmarks Awards, for their BMW Search campaign.
Nov 2011
digiVOX finalists in five categories for The Bookmarks 2011!
We are very proud and honoured to have made the shortlist in the following Bookmarks Awards categories :
Best Agency
Best Paid Search Campaign (for BMW)
Best Media Planner : Michelle Pearman
Best Social Media Marketer : Landi Groenewald
Best Individual Contribution to Digital Media & Marketing : Andrea Mitchell
With over 450 entries into this year’s awards, we’re honoured and delighted to have made it to the finalists list in these categories.
Thank you to all our wonderful suppliers, our super clients and the amazing and talented digiVOX team that brings it all together to make it all possible!
Nov 2011
The Bookmarks Announces Its 2011 Local Judging Panel
The first round judging panel consisting of all the South African digital industry heavyweights have been announced. digiVOX’s Andrea Mitchell has also been included!
Oct 2011
So you inherit a Facebook Page with a dead Edgerank… what now?
After the latest bout of Facebook news feed changes, the Edgerank issue is even more important. digiVOX’s Landi Groenewald gave her opinion on what’s best in the event that your Facebook Page Edgerank is low.
October 2011
Growing online sector needs skills
With spending in the online advertising sector set to grow 20% during the next year, does the industry have enough skilled workers to adequately supply in this rise in demand? digiVOX’s Andrea Mitchell shared her views!
September 2011
The hard and soft of it – Social Media ROI
digiVOX’s Landi Groenewald tackles the issue of social media ROI and begs the adoption of a model of measurement that more strongly values behaviour.
April 2011
Last cookie dropped: does online behavioural targeting have a place?
Behavioural targeting has been a hot topic for debate lately. digiVOX’s very own Greg Viljoen gives his take on the issue.
April 2011
Has art lost its soul in digital?
Our very own Taryn Rigotti talks digital art as a new form of artistic expression for this digital age we find ourselves in.
April 2011
Accredited, audited stats offered
digiVOX appointed highly acclaimed MediaMind as its 3rd party ad serving solution for the South African market. We look forward to continuing delivering cutting edge online marketing campaigns for our clients, with MediaMind!
March 2011
Ethical Online Marketing: Evaluating the emperor’s new clothes
Andrea Mitchell (digiVOX’s leading lady) talks ethical online marketing, and provides brands and marketers with sound advice on best practice in digital.
March 2011
Members of the Digital Media and Marketing Association (DMMA) voted for their new executive committee last week. Over very own Andrea Mitchell was elected and voted in as Head of Research.
Feb 2011
2010 Bookmars Awards finalists announced – digiVOX makes the list!
We’re ecstatic to be listed as one of four finalists for “Best Agency” (alongside some pretty big agency names!) as well as one of four finalists in the “Best Media Plan” category. What an honour!
Nov 2011
DMMA launches Essential Guide to Online Marketing & Advertising in South Africa
The aim of this short guide is to provide you with an objective, independent overview which will assist you in making an informed and educated decision regarding desktop and mobile web advertising for you or your clients.
Compiled by digiVOX’s Andrea Mitchell and Jonathan Allan-Barrett. Download the guide here
Creative Circle/DMMA first Digital Ad of the ‘Month’ results
The results for the second Digital Ad of Month(s), held by the Creative Circle and the Digital Media & Marketing Association (DMMA) for the period July-Sept are in. Entries were received for work from August-September 2010. digiVOX founder and MD, Andrea Mitchell was once again on the panel of judges.
Oct 2010
When a click doesn’t pay
Herman Manson asked Andrea for her thoughts on cost per click models. “Bottom line, regardless of which pricing model is utilised, the most crucial measure of success is about value and return, not clicks,” says Mitchell.
Oct 2010
Integrated Marketing Communications Conference
Andrea was recently invited to sit on a panel at the IMCC Conference alongside other great industry mentors.
Oct 2010
What right do businesses have being in social media platforms?
digiVOX’s Head of SM and ORM explores the rights of business and consumers in social media environ’s.
Sept 2010
Creative Circle/DMMA first Digital Ad of the ‘Month’ results
The results for the first Digital Ad of Month(s), held by the Creative Circle and the Digital Media & Marketing Association (DMMA) are in. Fifty three entries were received for work from January-June 2010, which were judged online by one Creative Circle and nine DMMA members, including digiVOX founder and MD, Andrea Mitchell.
July 2010
The Creative Circle launches quarterly digital awards in association with the DMMA
The Creative Circle is set to launch a quarterly digital awards series, judged in association with leading industry experts from the Digital Media and Marketing Association (DMMA).
Andrea Mitchell, Founder and MD of digiVOX nominated as a judge.
June 2010
Andrea Mitchell’s digital advertising advice
ITWeb asked Andrea for her insights on digital marketing, and how to get the best advertising returns from social networks and online advertising.
June 2010
Digital is not the death of anything, it’s the awakening of everything else
Earlier this year, Miles Young, the global CEO of Ogilvy and Mather Worldwide said: “The great mistake of today’s business environment is to believe that digital can fulfil the role of marketing. It will not”. Andrea Mitchell responds.. “In reality, it’s not about the “replacement” of anything. Nor is it about finding the right “channel”. Rather, it’s about identifying the merits of each, and assessing how they can work in unison.”
May 2010
Customer support via social media: dos and don’ts
Do’s and don’ts for social media response teams, as compiled by Jonathan Allan-Barrett of digiVOX and Roger Hislop of Sentient.
May 2010
Creating lasting impressions – a five-step plan for brands stepping onto the social media bandwagon
“Many marketers believe that they need to jump onto the social media bandwagon so as “not to be left behind”. They quickly set up a Twitter account or Facebook fan page, throw in the corporate logo alongside a catchy bio, and perhaps even add a visually inspiring background. And then, the “what now?” question hits home.”
This is our 5 step guide to getting Social Media and ORM right.
March 2010
digiVOX helps put off the lights for WWF’s Earth Hour
Saatchi’s At Play approached us to assist with securing online banner inventory for this innitiative. The result .. astounding! A staggering R1,37 million worth of online exposure was donated by various media owners to support this initiative.
March 2010
The Annual : Top 100
Andrea Mitchell nominated as one of top 10 new media players for the year.
February 2010
2010 Trends
The Digital Edge spoke to Andrea Mitchell and other industry experts about their predictions for 2010, and what you can expect from marketing, technology and culture. [podcast]
January 2010
Digital marketing – 2009/2010
digiVOX looks at the year that was in digital marketing, and peers into the crystal ball for 2010.
December 2009
Digital Edge : 2009 in Review
The Digital Edge looks back into the year that was and get some of the biggest web celebrities in the country to tell us what they thought was big in 2009. Listen to Andrea Mitchell talk about the year that was, along with some other industry pro’s. [podcast]
December 2009
digiVOX takes home Bronze award at The Bookmark Awards
A proud moment for digiVOX.
November 2009
Bookmark Winners Revealed
“The Greatest Contribution to Digital Media was tightly contested with Rob Stokes from Quirk eMarketing, Andrea Mitchell from digiVOX and Tim Bishop from Prezence South Africa fighting it out at the top.”
November 2009
Internet Ad spend: Don’t spread gloom and doom
Jonathan Allan-Barrett responds to City Press’ article – ‘Internet ad spend down’, and sets the record straight.
August 2009
