Google Maps Launched Brand Logo Test in the US. Tiny gray indicators show locations of popular businesses in the vicinity of the area that you search for. Advertisers will be able to pay for an ad on a CPM basis to make themselves visible on this service.
Facebook Fans and Brands: A Two-way street! A study reveals that consumers “Like” brand pages in order to qualify for discounts, promotions and freebies, but do not want to be exposed to brand endorsements and advertising. Brands on the other hand, tend to not be personal enough.
At Google they understand that everybody suffers from email and information overload. With all the emails from colleagues, friends and automated emails received daily, it is very hard to keep up. In a move to take on email overload, Google has introduced Priority Inbox. Gmail’s priority inbox is like a personal assistant, helping you to sort the important stuff from the not so important stuff. Currently this is in Beta, but it’s yet another reason to switch to Gmail. More …
Mobile continues to rise to prominence. The latest statistics for Mobile usage are in and once again, Mobile proves to be growing at a rapid rate.
What right do businesses have being in social media platforms? This article explains the common legal implications brands may face within social media, and what they can do to protect themselves.
(By digiVOX’s very own Landi Groenewald)
Should commodity service brands be in social media? The debate rages on! Melissa Attree presents her argument in an article entitled “To tweet or not to tweet”. Andy Hadfield agrees with her sentiment in an article entitled “Commodity service brands and social media”. digiVOX also partook in this “debate”.
It’s that time of the year where South Africa chooses its favourite blogs. Unfortunately, Hitler was not nominated!
We have always recommended plugging social media in all your marketing efforts, and this article iterates that sentiment! Here are 50 ways to get more followers on Twitter.
The latest Ad Spend figures have been released by AC Nielsen. The report takes a look at the figures across all media types, as well as the biggest spenders for the month of June.
And here is some further news and articles in brief:
- Here are ten tips on how to succeed in media and marketing from someone who started in their business from a spare bedroom in their home 5 years ago. Great pointers and a quick easy read!
- More Acquisitions in the SA digital industry. Altersage has been scooped up by Ogilvy and will now be known as part of Neo – Ogilvy’s digital division.
- With all the talk of Media Freedom and the threat that it is to South Africa as a whole, the internet looks to be a catalyst for activists that cannot be stopped. The internet will save SA media.
- Cell C officially launches 21Mbps HSDPA+ service, but if you read carefully – this article states that the modems are capable of handling those speeds. Whether it is possible to experience the aforementioned speeds is another story all together.
Here’s wishing you a great weekend. Work hard, play safe, Live long.
